why thoughtful fashion is thankful fashion

Ahhh, Thanksgiving! That festive time o’ year when we are reminded to pause, appreciate and partake of pie. What to don when gathering near with dear to fête seasonal gratitude?

When I initially sat down to compile a post on holiday dressing, my objective was affordability; savvy tzniut styling that doesn’t break the bank. Having recently purchased a few skirted pieces from eco-friendly and relatively fast fashion label Reformation, I was enthusiastic to curate the modestly cut and priced designs.

reformation fall 2016

But on the heels of Monday’s Stella McCartney talk hosted by Kering and the Centre for Sustainable Fashion, morality trumps frugality. It feels remiss to disregard the shameful reality of child labor, animal cruelty and carbon footprint to accessorize with mass market merchandise to the tune of Gucci-ish bag and Celine-y pump. In our modern, ultra-exposed society we have been made aware, now what are we going to do about it?

“I understand that people can’t afford fashion,” McCartney said. “They want to have fashion, they want to have access to it. I believe very firmly that no humans should suffer from fashion and fast fashion is a contributor to that.”

Conscious fashion is not a separate industry but rather a new way of approaching existing systems. Case in point: Reformation, an of-the-people retailer that refuses to compromise on style or ethics.

“The brand’s tag line—’We make killer clothes that don’t kill the environment’—means that best sellers like a maxi wrap-dress ($258) and an off-the-shoulder crop-top ($58) are made from deadstock fabric or sustainably sourced material manufactured abroad. Online, each piece is accompanied by information on both its carbon and water footprints, and each shipment to customers includes a “RefRecycling” label that allows clients to send in clothes for repurposing. Aflalo has even assigned a team to figure out how to lower the environmental impact of Reformation’s Web site itself. “The Internet has a really crazy carbon footprint,” co-founder Yael Aflalo told Vogue in 2015.

I preach no radical movement but rather aim to spark a conversation on hyper consumerism (Maybe less is more?) and ethical responsibility (What’s it worth?). To me, thoughtful fashion is thankful fashion. So think about it. Research it. And remember, we, the consumer, have the power to demand change in an industry we support. In the meantime, what better to wear for forthcoming Turkey Day than the referenced sustainable velvet footnoted with Bubbie’s vintage Blahniks? Look good / Do good. Well done.

Kering x Stella McCartney sustainability talk

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